Anti-Aging: Where to Start?

By Age, Ingredient or Area of the Face

It’s never too early or late to begin caring for your skin and Jouviance can help break through the noise to find the products that will work for you. If you’re unsure where to start, consider your age (we’ve got recommendations whether you’re 25 or 55), the active ingredients available (we’ll explain everything you need to know about using your first retinol or adding antioxidants into your regimen) or the area of the face that you’re hoping to treat.

By Age

In Your 20s

Skin Concerns:

For many women, their 20s is the decade when their skin is at its best because it hasn’t started to show signs of aging. Minor dehydration may be an issue and some women will still suffer acne or the occasional breakout.

Action Plan:

Focus on prevention by developing good skin care habits. Cleanse morning and night, apply a serum and moisturizer and wear sunscreen EVERY SINGLE DAY. If you experience blemishes, use a product with salicylic or glycolic acid to exfoliate and target bacteria. Also be sure to drink plenty of water, eat lots of fruits and vegetables and reduce stress to help your skin age as gracefully as possible.

In Your 30s

Skin Concerns:

Depending on lifestyle habits and genetics, first signs of aging like fine lines and dark spots usually begin to appear in the early 30s. Skin may also become duller because of slower cell turnover, while hyperpigmentation may appear.

Action Plan:

Slough off dead skin cells and reveal a brighter, more even complexion by making regular exfoliation 2 to 3 times a week. You may wish to start using an anti- aging cream with retinol or peptides to smooth fine lines (especially on the eye contour) and perhaps even a vitamin C serum to target hyperpigmentation. Continue to use SPF 30 daily.

In Your 40s

Skin Concerns:

By the time a woman reaches her 40s, she will likely have more pronounced fine lines and wrinkles—especially around her eyes. Many women also deal with pre-menopausal hormone issues such as dryness, loss of firmness and hyperpigmentation. In some cases, acne can also occur.

Action Plan:

If you haven’t already, introduce a serum into your routine that has active ingredients to target your biggest skin concern, whether that’s dryness, fine lines, under-eye circles, hyperpigmentation or dullness. You can now also introduce one serum for the eye contour to counteract deeper lines and finish your regimen with an SPF of minimum 30.

In Your 50s

Skin Concerns:

A woman in her 50s will often experience a continued degradation of collagen and elastin, which are proteins that firm and support the skin, as well as a loss of fat in her face resulting in jowls, loose skin and a change in neck and décolleté skin texture.

Action Plan:

Say hello to a rich neck-and- décolleté cream with firming properties that will smooth wrinkles, plump the skin, nourish and hydrate. You may also want to layer serums with different active ingredients for multiple anti-aging benefits and change your face cream to a richer formula to fight dryness. Last but not least: Apply your SPF30.

In Your 60s and Beyond

Skin Concerns:

After 60, the skin continues to age, but at a more pronounced rate than in previous decades. Dryness and sensitivity are often top issues as well as rough, crepe- y texture, sun spots and age spots.

Action Plan:

Your skin is fragile, so only use gentle cleansers and treatments. Stock up on products with ceramides to protect your skin’s barrier and choose

By Ingredient

Retinol

When and How to Use It:

Add retinol to your regimen if you’re looking for targeted anti- aging benefits such as wrinkle reduction, increased elasticity and diminished hyperpigmentation.

Fun Fact

To minimize the risks of irritation linked to the use of retinol, Jouviance uses time-release encapsulated retinol that penetrates deep into the epidermis in a constant and uniform distribution instead of sitting on the surface, which means it’s less like to cause sensitivity.

Peptides

When and How to Use It:

Look for skin care products that contain peptides if you want to jumpstart your collagen and elastin production for firmer, smoother skin. They work even better when combined with retinol and hyaluronic acid, as in our Restructiv Retinol anti-aging cream.

Fun Fact

Jouviance was the first North American brand to use peptides in their 3-in- 1 Anti-Aging Cream way back in 2003.

Antioxidants

When and How to Use It:

No matter your age or skin concerns, antioxidants are a must-have ingredient to add to your skin-care routine. They protect cells from damage that can be caused by external and internal factors like sun exposure, pollution and stress and are available in a wide variety of plants, fruits and vegetables. Eat, drink or apply your antioxidants topically.

Fun Fact

Jouviance uses a wide variety of antioxidants including vitamin C, vitamin E, green tea, kakadu plum (its high concentration of vitamin C ranks among the highest known of any natural source) and Indian gooseberry.

Glycolic Acid

When and How to Use It:

Often used in peels, chemical exfoliators and resurfacing creams and masks, glycolic acid is ideal for sloughing off dead skin cells to reveal clearer, brighter skin (read: fewer blemishes and dark spots) while minimizing fine lines and rough texture. Depending on the strength of the acid, you can use it every second or third night until your skin can tolerate more frequent use or higher concentration.

Fun Fact

Glycolic acid is one of our favourite skin care ingredients at Jouviance because it works wonders for all ages and all skin types (we’ve made sure it won’t irritate even the most sensitive skin!), and helps the skin to better absorb other potent actives.

Vitamin C

When and How to Use It:

Choose a skin care product with vitamin C if you’re looking to reduce hyperpigmentation, brighten skin tone and prevent the appearance of future signs of aging. Vitamin C works best when paired with vitamin E, so check the label to make sure that both ingredients appear. Choose a 20% concentration, which is the maximum skin can absorb.

Fun Fact

Vitamin C is an amazing antioxidant, but it gets a bad reputation because it’s fragile and degrades with exposure to heat and light. Jouviance uses a new molecule called Et-VC, a heat and light stable form of pure vitamin C that will never lose its effectiveness.

By Area

Face

How It Ages:

Our faces are subjected to all kinds of aggressors, from repetitive muscle movements when we smile, frown or squint to daily sun exposure and internal factors like stress and diet. These circumstances, plus our own biological clock, cause the quality of our skin to degrade over time and gradually sag and develop dark spots, fine lines and wrinkles.

Why It Matters:

Barely covered, our face expresses emotion, so it is the area of our body that gets the most “screen time” in life and online. When we take care of our skin, we have more confidence. That’s why it’s so important to cleanse and apply a serum and moisturizer twice daily to maintain a healthy and youthful looking skin. Sunscreen is also a daily must to prevent photo-aging, while targeted treatments like masks can work on specific concerns a few times a week.

Eye contour

How It Ages:

The eye contour, or the area around each eye, is one of the first parts of the face to show signs of aging because the skin is so thin. Fat loss results in a sunken appearance, while the breakdown of collagen and elastin over time causes crow’s feet—the fan of fine lines that appears at the corner of each eye.

Why It Matters:

Eyes are the windows to the soul and they look tired when they’re surrounded by dark circles and fine lines. It is important to take care of this delicate area as soon as the 20’s and use a thorough beauty routine to keep it looking fresh and younger longer.

Neck + Décolleté

How They Age:

The skin on the décolleté is extremely fragile and is easily damaged by UV exposure, resulting in sun spots and loss of hydration and elasticity over time. The skin on the neck tends to be affected by repetitive movements of the muscles along with the degradation of collagen and elastin, both of which cause horizontal wrinkles and vertical banding. For some, loss of definition also occurs resulting in a double chin.

Why It Matters:

Many women are diligent about taking care of their face but leave the delicate skin of their neck and décolleté to fend for itself. Those areas require just as much TLC, so use every face product on your neck and chest as well.

Hands

How They Age:

Aside from the intrinsic aging that all skin experiences over the years, our hands are constantly exposed to the elements including cold, wind, UV radiation and even soap and water from frequent washing. The hands become dry and crepe-y, develop sun and age spots and show veins more prominently as the skin thins.

Why It Matters:

Since few people use anti-aging products on areas other than the face, the hands tend to show age more than any other body part. To slow down and correct signs of aging, use your full skin-care routine on your hands—especially sunscreen.