It’s not enough that consumers love our skin care range. We set the bar high by demanding that every single product proves its worth through clinical studies and customer satisfaction testing before it reaches pharmacies. Whether the new launch is a lip-plumping serum or a skin-renewing mask, it undergoes a four-to- eight week trial with an average of 30 participants to ensure it delivers—on hydration, radiance, wrinkle reduction or any number of chosen targets—and will not cause irritation. We conduct our clinical trials at Dermapure, a non-surgical aesthetic medicine clinic with five locations in Quebec and one in Vancouver. Dermapure is known as a leader in aesthetic medicine and is known for its use of innovative treatments like Coolsculpting, Ulthera and Thermage and is one of the most prominent dermal injection clinics in Quebec. Not only do the clinics complete our clinical studies, but they also provide valuable insight into skin-care concerns and the needs of our client base, which enhances our expertise when we develop new and exciting creations.