HOW DOES JOUVIANCE CHOOSE ITS EFFECTIVE ACTIVE INGREDIENTS?
Creating the perfect anti-aging cream, serum or eye contour requires a little magic and a lot of research. That's why we're always on the lookout for the latest discoveries in ingredients and plant extracts, backed up by clinical studies with patented technologies and awarded for the major benefits they bring to the cosmetics industry. When we find these star ingredients, we select the best form of these active ingredients for their benefits, performance and skin tolerance, and use them in the maximum concentration acceptable to the skin so you can see optimal results as you use them.
We also approach formulations from a synergy point of view, which means that our goal is to ensure that the combination of ingredients delivers a superior result than if we use them individually. Because if one active ingredient can make another stronger, we can develop a more effective product that will offer you greater satisfaction.
Star Ingredients
The skin is made up of proteins such as collagen and elastin, which are responsible for structural integrity, firmness, texture and tone. As we age or are subjected to environmental aggressors such as UV rays, those proteins start to break down. Peptides are short chains of amino acids, which are the building blocks for proteins, and can stimulate the production of collagen and elastin for smoother, firmer skin.
Found naturally in healthy skin, ceramides are complex lipids that hold skin cells together and enhance the skin’s barrier to retain moisture. Aging and environmental stressors can lower your natural production of ceramides and compromise the skin’s defenses, resulting in a dry, red, irritated epidermis. By adding a ceramide-rich cream to your routine, you’ll reduce inflammation and repair your barrier function.
Vitamin C is a powerful antioxidant that helps protect the skin from damage caused by the sun, pollution and other aggressors. It plays a key role in collagen production, helping to keep skin firm and smooth. It also reduces hyperpigmentation and has anti-inflammatory properties. ET-VC, a vitamin C derivative, is even more effective, as it doesn't oxidize as easily. No more orange products! ET-VC also helps stimulate the skin's natural hyaluronic acid production, for a radiant, hydrated complexion.
Hyaluronic acid is a natural constituent of the skin and connective tissue, but its presence diminishes with age. It retains around 1000 times its weight in water and, when applied as a serum or cream, can smooth wrinkles and plump skin.
Derived from vitamin A, retinol has impressive anti-aging properties. When applied to the skin, it stimulates cell renewal, which leads to improved skin texture and reduced hyperpigmentation. In addition, retinol reduces the degradation of collagen and elastin (two important proteins that maintain skin firmness and elasticity) due to environmental stress factors.
Think of antioxidants as a defense against free radicals, generated by exposure to sunlight, pollution and stress. These repeated sources of stress accelerate premature aging. Whether ingested or applied topically, antioxidants such as green tea, resveratrol (found in wine, for example) and vitamins C and E (and there are hundreds more) are elements that neutralize free radicals, limiting the damage they can do to your cells.
One of the alpha-hydroxy acids (AHAs) commonly used in cosmeceuticals, glycolic acid is derived from cane sugar and is typically used as an exfoliating agent. It works by breaking down the bonds between cells (desmosomes), so that the top layer of dead skin cells peels away to reveal the fresher, softer skin beneath. By removing these dead skin cells, glycolic acid reduces fine lines, dark spots and smoothes uneven skin texture.
Salicylic acid is a beta-hydroxy acid (BHA) derived from the metabolism of salicin (found in willow bark). This exfoliating agent has the ability to penetrate the skin's pores, where it helps normalize sebum overproduction and free clogged pores of impurities and dead cells. Like glycolic acid, it is an exfoliant that “breaks” the bonds between cells to eliminate dead skin. It is added to products targeting oily and blemish-prone skin, as it is both anti-inflammatory and antibacterial (neutralizing the proliferation of acne-causing bacteria).
