Our history
THROUGH THE YEARS
2003
![](http://en.jouviance.com/cdn/shop/files/Images_timeline_-_Web.png?v=1736280313)
The story begins...
Dermatologist Dr. Sylvestre, a pioneer of esthetic medicine in Canada from the very beginning of his introduction, joined forces with Roger Southin, a renowned biochemist in the pharmaceutical world, to create Jouviance, starting with the 3-IN-1 Rejuvenating Anti-Aging Cream.
2004
Brand recognition
Radio host Dominique Bertrand praised the benefits of the 3-IN-1 cream, and the product made a name for itself in Quebec cosmetics industry.
2006
Brand expansion
Only 3 years after its launch, the brand began selling in pharmacies across Quebec and Canada.
2012
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Innovative launches
In January 2012, Jouviance launches a line of make-up and fragrances, including four distinct scents. This year also marks the start of a collaboration with Véronique Cloutier, who becomes the face and ambassador of the brand's skincare, fragrance and make-up lines.
2014
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Introduction of new ingredients
Among its innovations, the first retinol-based product, 3D-Action, stands out for its effectiveness and popularity.
2015
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Jouviance launches its glycolic acid product line.
2016
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Discovery of an innovation
The first Jouviance vitamin C product is created.
2018
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15 years of science
To celebrate its 15th anniversary, Jouviance launched a limited edition of its 3-IN-1 skin care product, enriched with hyaluronic acid and natural fragrance, which is now known as 3-IN-1 All Skin Types.
2019
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First awards
Jouviance wins the ELLE QC & Canada Beauty Grand Prix with 3D-Action Boost, in the anti-aging cream under $60 category.
2020
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ELLE QC & Canada Beauty Grand Prix
The 3-IN-1 All Skin Types is awarded as the best day cream under $100.
2021
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ELLE QC & Canada Beauty Grand Prix
Anti-Age Duo Pro takes the prize in the anti-aging cream over $100 category.
2022
![](http://en.jouviance.com/cdn/shop/files/3_b5984a96-c53e-470c-9acc-1954fa94b58b.png?v=1737140717)
ELLE QC & Canada Beauty Grand Prix
The 3-IN-1 All Skin Types is awarded as the best day cream under $100.
![](http://en.jouviance.com/cdn/shop/files/6_4d122f6c-e18f-466c-8ec7-347651c28b4b.png?v=1737140717)
Anti-Age Duo Pro wins a Beauty Award from Chatelaine.
2023
![](http://en.jouviance.com/cdn/shop/files/9P0A9925-Edit.jpg?v=1737489338)
Jouviance wins the ELLE QC & Canada Beauty Grand Prix in the Face scrub category.
2024
![](http://en.jouviance.com/cdn/shop/files/Images_timeline_-_Web_5.png?v=1736281938)
New product line
Jouviance launches a new range of Boosters, enriched with active ingredients for maximum effectiveness on the skin.
Juin 2024
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Cleansing Gel wins the “I Recommend” award from cosmetics professionals and Cosmetics Magazine in the dermo-cosmetic cleanser category.
Octobre 2024
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For the second year in a row, Jouviance wins the ELLE QC & Canada Beauty Grand Prix in the Face Scrub category.