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THROUGH THE YEARS

2003

The story begins...

Dermatologist Dr. Sylvestre, a pioneer of esthetic medicine in Canada from the very beginning of his introduction, joined forces with Roger Southin, a renowned biochemist in the pharmaceutical world, to create Jouviance, starting with the 3-IN-1 Rejuvenating Anti-Aging Cream.

2004

Brand recognition

Radio host Dominique Bertrand praised the benefits of the 3-IN-1 cream, and the product made a name for itself in Quebec cosmetics industry.

2006

Brand expansion

Only 3 years after its launch, the brand began selling in pharmacies across Quebec and Canada.

2012

Innovative launches

In January 2012, Jouviance launches a line of make-up and fragrances, including four distinct scents. This year also marks the start of a collaboration with Véronique Cloutier, who becomes the face and ambassador of the brand's skincare, fragrance and make-up lines.

2014

Introduction of new ingredients

Among its innovations, the first retinol-based product, 3D-Action, stands out for its effectiveness and popularity.

2015

Jouviance launches its glycolic acid product line.

2016

Discovery of an innovation

The first Jouviance vitamin C product is created.

2018

15 years of science

To celebrate its 15th anniversary, Jouviance launched a limited edition of its 3-IN-1 skin care product, enriched with hyaluronic acid and natural fragrance, which is now known as 3-IN-1 All Skin Types.

2019

First awards

Jouviance wins the ELLE QC & Canada Beauty Grand Prix with 3D-Action Boost, in the anti-aging cream under $60 category.

2020

ELLE QC & Canada Beauty Grand Prix

The 3-IN-1 All Skin Types is awarded as the best day cream under $100.

2021

ELLE QC & Canada Beauty Grand Prix

Anti-Age Duo Pro takes the prize in the anti-aging cream over $100 category.

2022

ELLE QC & Canada Beauty Grand Prix

The 3-IN-1 All Skin Types is awarded as the best day cream under $100.

2023

Jouviance wins the ELLE QC & Canada Beauty Grand Prix in the Face scrub category.

2024

New product line

Jouviance launches a new range of Boosters, enriched with active ingredients for maximum effectiveness on the skin.

For the second year in a row, Jouviance wins the ELLE QC & Canada Beauty Grand Prix in the Face Scrub category.

Cleansing Gel wins the “I Recommend” award from cosmetics professionals and Cosmetics Magazine in the dermo-cosmetic cleanser category.