A DERMATOLOGIST WITH A VISION
WHERE IT ALL BEGAN
Gentle and effective: For leading Canadian dermatologist Dr. Guy Sylvestre, those traits were the gold standard of quality skin care. Yet, when it came time to recommend take- home products for his clients, who trusted his expertise in anti-aging dermatological procedures, Dr. Sylvestre had difficulty finding the perfect product line. He wanted cleansers, creams and serums that were free of fillers and irritants so they would be gentle on the skin, but they also had to be packed full of active ingredients that would offer noticeable anti-aging benefits.
HE WOULD DEVELOP THE LINE HIMSELF.
It was 2003 and Dr. Sylvestre partnered with biochemist Roger Southin to create Jouviance. They started small with just a few products, focusing on simple formulas that cut out unnecessary colours, preservatives and other chemicals that might aggravate the skin’s barrier and instead focused on potent, award-winning ingredients that would not only strengthen the skin, but would also target the main concerns of Dr. Sylvestre’s clients such as wrinkles, fine lines, loss of firmness, dullness, dryness and hyperpigmentation. Jouviance is now the Canadian leader in anti-aging.
FIRST THINGS FIRST
THE LAUNCH OF A HERO PRODUCT
Dr. Sylvestre’s primary goal was to formulate an anti-aging cream that he could provide to post-procedure clients to enhance their results while respecting their sensitized skin. That first product, which also became emblematic of the brand’s quality and versatility, is Jouviance 3-in-1 Anti-Age. This deeply hydrating cream uses ceramides to repair a skin barrier that is weak or damaged by age, environmental stressors or cosmetic procedures. It then builds on that healthy foundation to smooth fine lines and wrinkles and boost elasticity and firmness. The cream replaces standard day, night and eye creams for stunning results in just one step. Another big first? The use of peptides. In 2003, Jouviance was the first North American brand to use this ingredient to target declining collagen. In fact, 3-in- 1 Anti-Age provided a 258% increase in collagen production during in-vitro testing, resulting in a boost in the skin’s firmness and elasticity.