How to attenuate the appearance of facial wrinkles ?

Posted by Jouviance - on

This question comes up often. While fine lines and wrinkles are inevitable, common signs of skin aging, good reflexes and a proper beauty routine can help reduce their appearance.

What is a facial wrinkle ? 

As we age, our skin loses its elasticity and folds form gradually on its surface. When these are superficial, less than a millimetre deep, they are referred to as fine lines. Overtime, fine lines dig deeper into the skin becoming wrinkles. Loss of subcutaneous fat, thinning of skin, increased dryness… multiple factors naturally lead to the emergence of face wrinkles as the skin becomes less resistant to aggression and damage over time.

But what can be done to counter this natural phenomenon?

Our tips to attenuate the appearance of facial wrinkles

Use sunscreen to protect your skin from UV rays

While the sun works wonders for our mood, it can also cause a lot of damage. Acute dryness, dark spots, precancerous cells… the adverse effects of unprotected exposure to UV rays are numerous. Even though they still play an important role in your metabolism, by facilitating the synthesis of vitamin D for example, its danger should not be underestimated. 

Prolonged exposure to UV rays is responsible for up to 80% of premature skin aging. By penetrating the outer layer of your skin, called the epidermis, UVA and UVB rays damage your cells and affect the very structure of your dermis. 

To prevent photoaging of your skin, it is imperative to protect it. How? Simply apply sunscreen with an SPF of 30 or higher every day, several times a day. Dermatologists recommend applications every 2 hours. And yes, even in winter.

Establish a proper skincare routine that includes gentle cleansing and regular moisturizing

The skin on your face is thin and fragile. It is therefore essential to select products that will clean it without damaging it. Start your beauty routine with a gentle, non-abrasive cleanser and then apply a moisturizer.

Your skin acts as a barrier that allows the absorption and evaporation of water from your dermis. Applying a hydrating cream or moisturizer therefore strengthens your skin’s usual functioning by either increasing its absorption capacity or by forming an additional barrier to retain moisture or both.

Maintaining your skin’s elasticity is essential for diminishing the visibility of wrinkles. Just like your sun protection, your moisturizer should be applied daily.

Perhaps you’ve heard of "expression lines"? Think of the famous crow’s feet that appear in the outer corners of the eyes. These fine lines are formed by repeated facial expressions. While they can appear in various places on your face, like your nasal folds or on your forehead, the eye contour area is particularly susceptible to them. This skin, thinner and more delicate than the rest of your face, will benefit from an adapted treatment. Our Anti-Age Eye Lift Eye Cream has been formulated especially for her.

Use active ingredients to fight wrinkles

The secret to diminishing the appearance of wrinkles? Choosing the right products. While many active ingredients such as hyaluronic acid, vitamin C or Retinol can help, a synergy between several active ingredients will be all the more effective in reducing the visibility of wrinkles. That’s why our formulas are designed with synergy in mind.


Peptides are Jouviance’s true favourite ingredient when it comes to anti-aging products. They are particularly effective in the fight against wrinkles. These small proteins are easily absorbed and metabolized by your skin. And they do it all! Peptides moisturize, protect and can even stimulate your skin’s natural processes that have been slowed down by age and external stresses.

Hyaluronic acid 

Your body naturally produces hyaluronic acid. This true moisture magnet is capable of holding up to a thousand times its weight in water, keeping your skin hydrated all day long. Unfortunately, the natural production of hyaluronic acid decreases with age.

Our Anti-Aging HA 1.5% Serum is designed to help you maintain your skin’s moisture. Its optimal concentration of 1.5% hyaluronic acid is combined with a powerful multifunctional peptide that stimulates natural collagen production, restoring the skin’s plump, radiant look.


Vitamin C and antioxidants

Antioxidants fight the formation of free radicals – nasty, highly reactive molecules that wreak havoc in your body. Vitamin C, the most powerful natural antioxidant, stimulates your skin’s natural collagen production helping to reduce the visibility of wrinkles, in addition to repairing damage done by sun exposure and free radicals.

We don’t call it beauty sleep for nothing. At night, your skin’s absorption capacity increases. Take advantage of this fertile period by adding our Restructiv Vitamin C Serum to your evening routine. Its formula, rich in vitamin C, will work while you sleep so you can start your day with a glowing complexion.


Retinol is a powerful active ingredient that works on multiple levels to reduce the signs of aging. In addition to speeding up your skin’s cell turnover, it removes dead cells from your skin’s surface. A true "smoother", retinol not only visibly reduces wrinkles and fine lines on the face, but also irregularities, scars and pigment spots.

However, it is a powerful ingredient. Your skin will progressively get used to retinol. Start by using our Restructiv 3D-Retinol+ multi-action cream every other night, gradually increasing the frequency until applied twice a day. Sensitive skin, fear not. Jouviance uses encapsulated pure retinol technology that is suitable for all skin types. By allowing deep absorption and gradual release of retinol, our formulations promote good skin tolerance.

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