Are you familiar with the term "healthy beauty", commonly known as clean beauty? With its ubiquitous presence in magazines and on social media, we bet you are. More than a trend, it's a movement that's gaining a growing number of followers.
What is healthy beauty?
Good question! Since it’s not a legally regulated term, its definition can vary. But as a general rule, it refers to cosmetic products that are free of ingredients that are undesirable for skin, health and the environment.
Healthy beauty: a pillar at Jouviance
By popular demand, many brands are slowly adopting the clean beauty philosophy. But at Jouviance, the importance of your health and the health of your skin has always been at the heart of our mission and has been for nearly 20 years.
We were one of the first companies to encourage consumers to carefully read the ingredient lists on the back of their cosmetics – to decode them, to understand them and, as a result, to demand only the best from their skincare products.
That's why, right from the start, we drew up a blacklist of ingredients that would not be used in our formulas. This way, even the most sensitive and weakened skin could benefit from high-performance anti-aging skincare without the risks commonly associated with it.
Prohibited ingredients include fixing and texturizing agents – such as parabens, phthalates and sulphates – and artificial colours and synthetic fragrances that have a high risk of causing adverse skin reactions, from redness to irritation, especially in more sensitive or reactive skin.
We also make sure we avoid petroleum derivatives and mineral oils which, in addition to having no skin benefits, can also form a waterproof, asphyxiating film on the skin. Instead, we prefer to focus on active ingredients with targeted and proven benefits that actively contribute to optimal skin health and youth.
Lastly, none of our products are tested on animals, another requirement of healthy beauty.
Safe and effective anti-aging care
One of our strengths at Jouviance is that we can offer you healthy beauty without ever compromising the effectiveness of our formulas. In other words, there's no need to choose; with Jouviance, you get the best of both worlds.
To discover this dual philosophy, there’s no better way than to go back to the basics. All you need to preserve your skin’s youthfulness is the must-have of any skincare routine: a high-performance anti-aging cream. Depending on your skin's needs, here are three that will provide you with both visible results and peace of mind.
3D-Action Boost Anti-Aging Cream
Who it’s for: 30+ years old
What it does: The well-kept secret of this cream for the first signs of aging? The trio of Tightenyl, which offers retinol-like benefits without the risk of irritation, Revivyl and Exo-H. Together, they stimulate the production of collagen, elastin and hyaluronic acid, refine the skin's texture and boost radiance.
Anti-Age 3-IN-1 Cream for all skin types
Who it’s for: 40+ years old
What it does: Thanks to Dermapep Youcel, a precious blend of five anti-aging peptides, it tackles the signs of aging while offering antioxidant protection. For hydration, we rely on Acquacell, a cocktail of watermelon, apple and lentil extracts, and Mini-HA, a new generation hyaluronic acid that allows for optimized transdermal absorption. The result? Skin is firmed, luminous and deeply hydrated.
Magistrale Ultime Anti-Aging Regenerating Cream
Who it’s for: 50+ years old
What it does: When it comes to treating ALL signs of aging, Magistrale is a must for mature skin. Tripeptides mimic the effect of injections for visibly plumped up skin, while ceramides ensure a more even skin tone. And that's not all: hyaluronic acid fills the skin with moisture, while Bulgarian rose increases the luminosity index. As a bonus: it contains a tensor agent for an immediate lifting effect!
So, which of the three creams are you?
